EDIP

A great mnemonic to use – EXPLAIN – DEMONSTRATE – IMITATE – PEFORM.

Explain – tell the customer what you are going to talk about.

Demonstrate – literally demonstrate it to them.

Imitate – get the customer to demonstrate it back to you and…

Perform – repeat if they don’t take it in but also ask them if they have questions before moving on to the next item.

You can’t use EDIP on everything, but where you can – do. It helps customers take on-board much more information.



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